News

From tactics to talent: the role of data
On the field, video and data analysis helps coaches and analysts identify patterns, track progress, and personalise training programmes. It allows for evidence-based decision-making, taking much of the guesswork out of coaching. This means strengths and weaknesses can be pinpointed with precision, leading to more tailored development for each player.

But the impact of data doesn’t stop at player performance. It’s also being used to explore important questions around athlete health, safety, and long-term wellbeing—areas that are becoming increasingly vital in professional sport.

Case study: research into heading exposure
A recent example of data-driven research is the study titled ‘Heading Exposure in Elite Football (Soccer): A Study in Adolescent, Young Adult, and Adult Male and Female Players’. The study sought to understand how often heading occurs in elite football, and how it varies across age, gender, and playing position.

Using a combination of video analysis, a structured electronic recording tool, and observer training, researchers analysed 116 official matches played by Dutch national teams—96 men’s games and 20 women’s.

The findings revealed that male players averaged 4.2 headers per match, with defenders experiencing the highest average and maximum exposure to heading events.

Why does this matter?
This kind of research is increasingly important in light of growing concerns about head injuries and long-term neurological health in football. By quantifying heading exposure, researchers can inform discussions about the safety of heading in the sport—especially for younger players—and contribute to evidence-based policy and rule changes. It’s a clear demonstration of how video and data can connect performance with health, and sport with science.

Looking ahead: beyond the 90 minutes
As sport continues to evolve, so too does the role of data. The integration of performance analysis, health monitoring, and scientific research is reshaping how athletes are developed and supported.  These insights are not only enhancing how players train and perform, but also helping to prevent injuries and extend careers.

At the same time, video analysis plays a key role in sharpening tactical understanding, improving technical execution, and increasing players’ self-awareness. It gives athletes the chance to reflect, adapt, and grow—both on and off the pitch. Importantly, studies such as the one on heading exposure highlight that data isn’t just about performance—it’s about protecting the future of the game and the people who play it.

📚 Curious to read the full study?
Find it here: Heading Exposure in Elite Football